What can I say? It isn't something most people get excited about. Classes. Training. Taking notes. Listening to people talk all day. But if these things are going to make you more successful and make you motivated and inspired... then it's worth the personal investment!
I will never understand why someone wouldn't want training. Especially if your company or boss is willing to pay for it! Then why not? It's only going to make you better at what you do do.
That's my whole reason for spending the time, money and lots of energy going to something like this. This isn't just a conference. It's not just a tradeshow. It's an opportunity to see what is making people really happy; what are people connecting with? How do we know? What will make your customer feel special? How can I make sure they are getting the best products and the best prices? How can I make sure I'm delivering what's trending and important to the SENIORS, and those in-be-TWEENS, parents of NEWBORNS and the BRIDES and GROOMS planning their most important day... their WEDDING! I'm not just investing in my customer. I'm investing in me. Because it's me that my customer comes to see. I'm the one that wants to make them feel 'wow'd' with their new images and gorgeous albums. I'm the one who they will come back to again and again. And I'm the one who gets the privilege to watch their family grow.
All of that is totally worth my investments.
Is professional photography worth the investment to you?
Rachel Alfonso-Smith is a native New Yorker that has relocated to Katy, Texas.
A proud member of the PROFESSIONAL PHOTOGRAPHERS